Exciting New Collaboration With Flo's Eiderdowns

An Eiderdown: Style Revisited

The vision of Flo’s Eiderdowns was to re-introduce and perhaps, depending upon age, introduce clients to the beauty of Eiderdowns. This wonderful piece of bed linen can give any bedroom that “wow factor” and used cleverly with the other patterns and colours chosen for curtains, cushions, upholstery and wallpapers will produce a classic and timeless decorative bedroom design scheme, full of layers and interest. It was decided that Susi Bellamy and Flo’s Eiderdowns were the perfect match!

Just eighteen months after the launch of Flo’s business, the opportunity to work in a collaboration with her came about through an Instagram connection. We decided that her sumptuous and beautifully made eiderdowns are the perfect way to showcase our luxurious fabrics and we had often been asked for bedcovers.

The linen fabric used on the first eiderdown shown in the images below is inspired by a traditional Florentine design using a dahlia-inspired palette. The other colour palettes of saffron and tamarind are also available and equally beautiful. We also plan to work with our velvet fabrics in the near future to create the ultimate in a home design statement so do watch this space!

The ethos of Flo’s Eiderdowns is “Tradition re-styled” which is taking an old favourite, evoking joyful memories, but now giving the Eiderdown a modern interpretation. Using fabulous fabrics and making a bold statement, they are looking back but styling for the future.

Together our collaboration has produced a product, re-interpreted for today, creating a real feeling of sumptuous opulence and excitement about something new.

Used with sheets and blankets an eiderdown gives a wonderfully nostalgic and traditional look but Flo is happy to have hers over a summer weight duvet and enjoy the real benefits of the warmth that an eiderdown offers. Certainly, a cosy and practical addition this last winter.

The filling used for the eiderdowns is a duck feather and duck down combination with a lining of cambric fabric, treated to prevent feathers from breaking through the fabric.

Available to order.

https://www.fionasherlocksmith.co.uk/